How the youtube earnings calculator works
RPM (Revenue per Mille) is the estimated earnings per 1,000 views after YouTube's revenue share:
Estimated revenue = (Views ÷ 1,000) × RPM
Because actual RPM varies enormously by niche, audience location, ad formats enabled and seasonality, this calculator shows a range rather than a single number — treat both bounds as rough estimates, not a guarantee.
Step-by-step guide
- Enter your expected or historical monthly views.
- Set a low and high RPM estimate — check YouTube Studio's Analytics for your channel's actual historical RPM if you have one.
- Read the estimated monthly revenue range.
Where actual RPM data comes from
If you already have an active channel, YouTube Studio's Analytics → Revenue tab shows your actual historical RPM — use that figure (or its recent range) here for a far more accurate estimate than a generic industry guess.
Frequently asked questions
CPM (cost per mille) is what advertisers pay per 1,000 ad impressions. RPM (revenue per mille) is what you as a creator actually receive per 1,000 views, after YouTube's revenue share and accounting for videos that don't show ads at all — RPM is always lower than CPM.
RPM varies hugely by niche (finance and tech content typically earns far more per view than gaming or entertainment), viewer location, time of year (Q4 is typically stronger due to advertiser demand), and how many ad slots are enabled.
No — YouTube Shorts uses a separate revenue-sharing pool with generally much lower RPM than long-form video. This calculator is built around standard long-form ad revenue.